Vision and Mission
Taking forward our philosophy of 'Personalising Healthcare', we've created our brand logo that represents the relationship of comfort between our doctors and patients. The fine lines of a fingerprint are used to depict the hospital sheltering people through the personal touch. And the select colors of the logo are used to add a feeling of warmth – the promise of Kingsway Hospital.
This brand identity has been developed to strengthen our position as a hospital. The consistent and proper use of our signature will help build our brand and maximize recall. As the cornerstone of our visual identity, the look and usage of our signature must be maintained at all times.